**Farfetch Collaborates with 12on12 to Celebrate 50 Years of Hip-Hop**
**London – October 11, 2023** – In celebration of the 50th anniversary of hip-hop culture, Farfetch, the leading global platform for luxury fashion, is partnering with 12on12, a renowned creative agency and cultural incubator. This exclusive collaboration brings together fashion, music, art, and community to honor the transformative impact of hip-hop over the past five decades.
**A Capsule Collection Rooted in Hip-Hop Heritage**
At the heart of this collaboration is a limited-edition capsule collection designed by 12on12 founder and creative director, Eugene Kan. The collection draws inspiration from the iconic styles and motifs of hip-hop culture, featuring bold graphics, vibrant colors, and streetwear silhouettes. Each piece is infused with a deep understanding of hip-hop’s history and its enduring influence on contemporary fashion.
**A Celebration of Hip-Hop’s Creative Spirit**
Beyond the capsule collection, the Farfetch and 12on12 partnership extends to a series of exclusive events and experiences that celebrate the creative spirit of hip-hop. These events will take place in cities around the world, bringing together artists, musicians, designers, and influencers to share their perspectives on hip-hop’s evolution and its impact on their respective fields.
**A Platform for Emerging Talent**
Recognizing the importance of supporting the next generation of hip-hop creatives, Farfetch and 12on12 are launching a mentorship program that will provide emerging artists with access to industry experts, resources, and opportunities. This program aims to foster the growth of new talent and ensure the continued vitality of hip-hop culture for years to come.
**A Shared Commitment to Inclusivity and Empowerment**
Both Farfetch and 12on12 share a deep commitment to inclusivity and empowerment. This collaboration serves as a testament to their shared values, recognizing hip-hop as a powerful force for positive change and social progress. Through this partnership, they aim to create a platform that celebrates diversity, promotes self-expression, and empowers individuals from all backgrounds.
**About Farfetch**
Farfetch is the leading global platform for luxury fashion. United by technology and data, the company connects creators, curators, and consumers on a global scale. Farfetch empowers the fashion industry’s brightest minds to build the future of luxury by combining human expertise with cutting-edge technology. The company’s unparalleled offering includes over 1,400 of the world’s best brands, including Off-White, Gucci, Prada, and Balenciaga, as well as exclusive collaborations and limited-edition drops.
**About 12on12**
12on12 is a creative agency and cultural incubator that amplifies the stories and voices of underrepresented communities. Founded in 2018 by Eugene Kan, 12on12 works across a range of disciplines, including fashion, music, art, film, and technology. The agency is committed to empowering the next generation of creatives and fostering a more inclusive and equitable creative landscape.
**Media Contact:**
Farfetch Press Office
press@farfetch.com
12on12 Press Office
press@12on12.co.
