**London’s Prospect 100 Raises Cash to Amplify Brand Co-Creation Services**
**London-based Prospect 100 has received £4 million in seed funding to enhance its brand co-creation services, focusing on expanding its technology, hiring key personnel, and strengthening its creative community.**
Prospect 100 is a creative platform designed to foster collaboration between brands and consumers. The company’s approach centers around the belief that consumers have valuable insights and perspectives that can contribute to the development of more innovative and successful brands.
Through its online platform, Prospect 100 connects brands with a community of over 200,000 consumers, enabling them to gather feedback, test ideas, and co-create products and experiences. The company’s proprietary technology facilitates these interactions, allowing brands to gain real-time insights and engage with consumers throughout the product development process.
Prospect 100’s seed funding round was led by Octopus Ventures, with participation from existing investors including Seedcamp and Forward Partners. The investment will enable Prospect 100 to:
* **Enhance its technology:** The company plans to invest in its proprietary platform to improve its capabilities for gathering and analyzing consumer insights.
* **Hire key personnel:** Prospect 100 aims to expand its team by bringing on board experienced professionals in the fields of technology, marketing, and consumer research.
* **Strengthen its creative community:** The company intends to increase its engagement with its community of consumers, providing them with new opportunities to participate in brand co-creation projects.
In a statement, Prospect 100 CEO and Co-Founder Will Grimond said:
> .
